:: KETC Channel 9 ::

Sunday, July 20, 2008

Current Supporters | Testimonials | Why Support

Frequently Asked Questions

What are the guidelines governing underwriting spots on Channel 9?
KETC provides a visible, positive environment for your underwriting announcements. Our underwriting availability is limited in number to give maximum value and exposure. The tone, action and language in each underwriting announcement is reviewed on a case-by-case basis. In many cases underwriters are able to adapt their current creative campaigns to public television without difficulty. Listed below are the basic guidelines regarding announcements on our air.

Underwriting announcements may contain the following:

Name of company, sponsor and accompanying logo.
Sponsor location, including street address, telephone number and Internet address.
Description of product lines or service.
Product demo, business location or other supporting images.
Corporate theme lines (with documentation of use in other communications).
Consumers appearing using the client's product(s).
Animated logo or thematic music (no lyrics).

Underwriting announcements may not contain the following:

Specific call to action and/or deadlines.
Comparative, qualitative or superlative action, language or images.
Pricing information, rates, discounts or fees.
No actors speaking throughout, i.e., testimonials.
Overall tone should not be overtly promotional.

Please speak with your KETC account representative for consultation
in creating your underwriting announcement.

For information about becoming a corporate supporter of KETC/Channel 9, contact Suzie Heimburger at (314) 512-9190 or email sheimburger@ketc.org.